Project for the Relaunch of Book Fairs
All events at FBM 2020
The Aldus network of European book fairs prepares for the relaunch of trade fairs by opening a program called Aldus Up – a European Commission-funded project that looks to the digital world to create new ways of community building between readers and publishers.
The Aldus Up projects makes its debut at the Frankfurt Book Fair (14-18 October 2020) with a line-up of four professional meetings included in the Buchmesse programme, this is year in a digital format.
Aldus Up project aims to innovate and boost book fairs after the COVID-19 pandemic, promoting the exchange of translation rights between countries, the internationalisation of the publishing sector, with particular attention to the digital shift, as well as new models for book fairs to develop their audience and increase their inclusivity and accessibility.
Co-funded by the European Union's Europe Creative programme, the four years project is coordinated by the Italian Publishers Association (AIE) and is born out of the experience of Aldus, a network set up in 2016 that today involves 20 European fairs.
What are the trends in European publishing markets after the epidemic and how can exchanges between different countries be stimulated? How are reading habits and cultural consumption changing? How can we use digital technologies to redesign Fairs and the market for exchanging rights? These are some of the issues which will be addressed during the four professional meetings.